martes, 27 de noviembre de 2012

El refresco de Angry Birds desbanca a Coca-Cola

La empresa Rovio ha logrado que la gaseosa de sus famosas aves supere en ventas a las marcas tradicionales en Finlandia. Se expanden a nuevos mercados

La finlandesa Rovio ha logrado el éxito gracias a su videojuego Angry Birds, que cuenta con más de 200 millones de usuarios activos mensuales. No obstante, su principal fuente de ingreso la obtiene a través del merchandising.

El último hito que ha logrado la compañía ha sido desbancar a las populares Coca-Cola y Pepsi como las bebidas más vendidas en Finlandia. Allí, Rovio vende refrescos con sabor a frutas que ya superaron en ventas a las otras firmas, según comentó el jefe de marketing de la compañía, Peter Vesterbacka.

Por el éxito, la bebida pronto estará disponible en Nueva Zelanda y Australia. El cofundador de la empresa Niklas Hed dijo, además, que apuntan al mercado chino.

"Estamos muy contentos con nuestro negocio en China, es el mayor mercado de teléfonos inteligentes y donde tenemos la mayor parte de los usuarios activos diarios, tanto que hace poco superó a los de EEUU", puntualizó.

En el marco de una conferencia realizada en Helsinki, el jefe de marketing también habló sobre una posible salida a bolsa de la firma, la cual sólo vendrá "si tiene sentido". "Somos rentables y podemos financiar nuestro crecimiento. Queremos hacer de Angry Birds algo tan grande que llegue a ser ícono de la cultura pop" .

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